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ONE YEAR OF PEOPLE EMPOWERED

One year of People Empowered

Today, on 31st August 2021, we’re celebrating one whole year since our ongoing PEOPLE EMPOWERED campaign first began!

PEOPLE EMPOWERED embraces all that we stand for as a brand: love, freedom, equality, kindness, diversity, change and against racism. From the very beginning, the campaign’s purpose has been to champion individuals who stand for these values, who have previously been underrepresented and share stories rich in compassion, inspiration and strength.

Over the past year, we have spotlighted 42 incredible activists, community heroes, entrepreneurs, students, athletes and models all taking a stand for a cause close to their hearts, from sharing their selfless acts of kindness to raising awareness for a disability, the climate crisis, mental health, body positivity and anti-racism platforms.

Neil Clifford on People Empowered Campaign

Here are just a few of the incredible individuals who have been part of the campaign:

Bernadette Hagans Cancer Survivor
Agnes Mwakatuma - Black Minds Matter
Zane Powles - Lockdown hero teacher
Sonita Alizadeh - Rapper and activist fighting to end child marriage
Danielle Sams - Climate activist
What's next?

Whilst we’re reflecting on one whole year of PEOPLE EMPOWERED, the campaign does not stop here...

We’re excited to announce the launch of our OPEN CASTING CALL as we search for the next member of our global PEOPLE EMPOWERED family!

How will the open casting call work?

If you have felt underrepresented due to a disability, alternative appearance, ethnicity, religion or sexual orientation, and want to share your story with the world, here are two ways you can enter to become part of PEOPLE EMPOWERED:

Tiktok

Post a video on TikTok telling us why you have felt underrepresented, what you advocate for and what you have done to face adversity.
Tag us @kurtgeiger and use the hashtag #PeopleEmpoweredCastingCall

Instagram

Film a video on your phone talking about why you have felt underrepresented, what you advocate for and what you have done to face adversity.
Send us this video in a DM on Instagram with the first line being ‘People Empowered Casting Call’ so we can look out for your submission.

T&Cs apply. Click here to read our T&Cs.

Applications will remain open until 14th September 2021. We will do our best to respond to all applicants, and we will let you know if you have been shortlisted for the next stage.

All Casting Call news will be announced over on our Instagram page, so be sure to follow us @kurtgeiger to catch all the latest updates!

People Empowered modelling be kind hoodies and sweaters

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