WHAT MAKES US DIFFERENT – an inclusive, creative vision powered by kindness.
No matter where you are in the world, we want to embolden our customers to be true to themselves and confident, the London way.
This is who we are, what we stand for and the things that unite us...
We harbor a passion for purpose. We look beyond fashion and continuously seek out new ways to make a kind impression on our world. Our mission is to inspire and unite and to look towards a world that celebrates kindness, inclusivity and freedom.
Creativity is what drives us. We like to make unique style statements and for over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs built to empower and embolden our community. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.
Our city is our heartbeat. London is in the fabric of our products and the expressive nature of our designs. London is our home and we draw inspiration from the energy and spirit of the city; its diversity and creativity.